The Just Fun Group is a group of businesses focused on the distribution of branded consumer goods, which holds exclusive distribution rights in Southern Africa. The group comprises of a Mattel division, a Just Fun Kidz division, a Just Baby division, and a Just Fun Promotion division. The products sold in these divisions include leading international brands such as Barbie, Fisher-Price, Hot Wheels, Spinmaster, Spiderman, Thomas, Barney and Happy Hands.
The group has a 40-year track record as a successful supplier to the retail industry. Our wide range of trading partners include Baby City, CNA, Dion, Edgars, Game, Makro, Pick ‘n Pay, Shoprite, Baby Boom, Toyzone, Baby City, Toys R Us, Reggies, DisChem as well as more than 700 independent retailers.
The Just Fun Group was created in 1998, through the merger of the two then largest toy distributers in South Africa, Treger Toys (Pty) Ltd and Josse Feldman (Pty) Ltd, each with 40 years experience in the toy industry. The vision was to create a diversified marketing and distribution group of premium branded consumer products to the retail trade. In 2007 the New Just Fun Group was created to house the business in a new entity controlled by Molash Capital (Pty) Ltd, a niche private equity player focused on investing and operating in consumer goods distribution businesses. Through this transaction the Just Fun Shareholders was widened to now include Molash Capital Fund 1 SA.